EDB 4tel and NCR Corporation today announced their partnership within the area of Customer Relationship Management (CRM). NCR, a recognized leader in data warehousing and CRM solutions, and EDB 4tel, a subsidiary of EDB Business Partner ASA, and an acknowledged software vendor specializing in solutions for the telecom industry, have formed a strategic partnership that will enhance the two companies’ offerings to telcos within the area of CRM. The partners will provide world-class solutions that will contribute to the profitability and competitiveness of their customers.

Today, the churn rate for telcos is rapidly increasing. Knowing that it costs up to six times more to attract new customers than to retain existing ones, the return on investment of churn reduction can be enormous. Bringing together the complementary data warehousing expertise of NCR and telecom expertise of EDB 4tel, the two companies are combining their extensive experience and knowledge within the field of CRM to help telcos maximize customer loyalty, create new markets, and increase revenues through enhancement of customer targeting, perceived quality of service, and effective branding.

The partnership between NCR and 4tel provides the customers with a proven business application on a powerful, scalable and affordable platform. 4CAST 4tel on NCR Teradata enables telcos to create a fully featured yet targeted warehouse that can easily expand as their business grows.

4CAST 4tel is a sophisticated application especially designed and developed for market analysis and strategic planning in a telco. The system provides continuous access to traffic and customer data. Information provided by 4CAST 4tel assists telcos in churn reduction, customer profiling and segmentation, and creates the foundation for strategic decisions as well as short term market campaign planning.

NCR Teradata Relational Database Management System (RDBMS) is the world’s most powerful decision support parallel relational database, offering proven enterprise decision support scalability from gigabytes to terabytes, to petabytes, and beyond. Teradata is available for systems ranging from datamarts to enterprise-wide data warehouses.

"I'm very excited by the opportunity to combine EDB 4tel's telecom solutions and deep telecom knowledge with NCR's world class position in the Data Warehouse market. Together we will address our customers’ CRM challenges in this highly competitive market,” says Oliver Neuerbourg, NCR, Teradata Solutions Group, Director Europe-Middle East-Africa, Data Warehousing Partners.

“I am delighted with this agreement, and look forward to collaborating with NCR, one of the world’s recognized leaders within the area of Customer Relationship Management. I am certain that through the combined skills and service offerings of NCR and EDB 4tel, this partnership will provide tangible business benefits to our customers,” says Asbjørn Eide, President, EDB 4tel.

About NCR Corporation

NCR Corporation (NYSE:NCR) is in the business of transforming transactions into relationships. NCR is a recognized world leader in data warehousing solutions, ATMs, point-of –sale systems, high performance scanners, and support services for retail, financial, telecommunications, airline and insurance markets. NCR’s business solutions are built on the foundation of the company’s long-established industry knowledge and consulting expertise, value-adding software, global customer support services, a complete line of consumable and media products, and world-leading hardware technology. More information about NCR and its products may be found on the World Wide Web at http://www.ncr.com.


About EDB 4tel

EDB 4tel is a subsidiary of one of Norway’s largest IT groups, EDB Business Partner ASA, a public company listed on the Norwegian Stock Exchange. EDB 4tel specializes exclusively in IT solutions for the telecom industry, offering state-of-the-art software solutions, system integration, implementation, support, and consultancy services within the areas of Customer Care and Billing, Customer Relationship Management and Network Management. Our business is to provide telcos with a broad range of software solutions and services specifically designed to create competitive edge, reduce costs, and increase profitability. Our unique combination of telecom, IT, and business expertise constitutes an unparalleled understanding of the telecom industry and considerably differentiates us from most other vendors in the marketplace. Our products and services allow operators and service providers to achieve maximal benefit from their IT investments. Enduring customer satisfaction is the very heart of our philosophy.

For more information about EDB 4tel and our products, please visit our website: http://www.edb.4tel.no.

For further information about the other activities of EDB Business Partner ASA, please visit the group’s website: http://www.edbasa.no

For additional information, please contact:

Asbjørn Eide, President, EDB 4tel,
tel +47 22 77 29 71, mobile: +47 90 78 53 05,
e-mail: asbjorn.eide@4tel.no
Inger Lise Rhoden, VP for CRM development,
mobile: +47 90 69 73 83, e-mail: inger-lise.rhoden@4tel.no
Eli Wathne, Information Director, tel +47 22 77 22 25, mobile: +47 91 61 09 59, e-mail: eli.wathne@4tel.no