Hamburg, 13 October 2003. Hawesko Holding AG director Bernd Hoolmans looks forward to the further development of Jacques' Wein-Depot with confidence, and sees an increasing acceptance of the brand Jacques' Wein-Depot as the essence of good wines at reasonable prices. "We have only just started to make the name Jacques known as a brand" said Hoolmans, responsible for the specialist wine-shop segment of the Group, at an investment conference on 10 October in Hamburg. The conference took place under the topic "manage the brand -- secure the future". Jacques' strategy was the exception among companies presenting at the conference: most put emphasis on a strong media presence in order to maintain or increase awareness of their brands. Jacques', on the other hand, uses the tools of direct marketing and local events such as culinary wine-tastings. "Selling wine is a personal business," said Hoolmans. "We see classic large-scale marketing, if anything, as counter-productive."