2010-02-08
TradeDoubler Closes Japan Office as Final Stage of IMW Group Integration
Legacy Asset from 2007 Acquisition Non-Strategic to TradeDoubler's Growth Strategy
London, 8 February 2010 - TradeDoubler, the number one pan-European digital marketing company, today announced it will be closing its operation in Japan as part of the final stage of its long term integration of the IMW Group. The Japanese operation was a legacy asset of the acquisition back in July 2007, and is solely focused on selling keyword bid management technology - a non-strategic product for TradeDoubler. The closing of Japanese operation has a non-significant impact on TradeDoubler's total revenues.
The Japan office will close on 30 June 2010. Until this date, TradeDoubler will honour all remaining fixed term contracts with its local clients, but will not be renewing existing contracts or accepting new ones.
"Our corporate strategy is focused on growing our successful online channels and expanding our market penetration on a pan-European basis," said Björn Lindberg, COO for TradeDoubler. "We focus our offering in the areas of Affiliate Marketing, Ad Networks, SEM and SEO. The Japanese keyword bid management business was a tactical, non-strategic part of the IMW Group acquisition. The Japanese affiliate and ad networks markets are highly saturated. In addition, the extensive IT and infrastructure investments associated with a launch of our products are non-justifiable. Therefore, we are investing our sales and marketing activities in European countries which represent the greatest potential for new market growth and profitability. During 2010 TradeDoubler is preparing to enter new markets within Europe."
In 2009, TradeDoubler rebranded The Search Works in the UK and France to TD Search, bringing it in line with the rest of TradeDoubler's TD Search businesses across Europe, as part of the integration of the IMW Group. With its extensive reach in 18 countries across Europe, TradeDoubler delivers 32 billion impressions per month, reaching 154 million unique users and generating 10 million leads every month. The Group offers unrivalled access to more than 76% of the European online audience through its publisher networks, which comprise more than 128,000 active website publishers and in excess of 1,700 advertisers.
About TradeDoubler
TradeDoubler is an international digital marketing company offering a range of performance-based marketing solutions. TradeDoubler's products and services provide companies with the tools and expertise to drive results online whether they are looking to generate sales, leads or traffic or drive brand awareness. Headquartered in Stockholm, Sweden, the company boasts a unique global reach spanning 18 countries in Europe. With a breadth of expertise across multiple industry sectors and a network of more than 128,000 website publishers, TradeDoubler helps deliver results for over 1,700 advertisers including a mix of local and international companies such as Apple Store, Dell, TeliaSonera and Kelkoo. TradeDoubler is listed on Nasdaq OMX Stockholm Exchange. Please visit www.tradedoubler.com for further information.
For further information, please contact:
Örjan Frid, President and CEO, tel.+46-8-405 08 00, orjan.frid@tradedoubler.com