2012-02-15
TradeDoubler enters Latin America
TradeDoubler, Europe's leading performance based marketing company, has entered Latin America with operations in Brazil.
"Online markets in Brazil and several other Latin American countries are growing rapidly. TradeDoubler aims to spearhead the development of online business in these markets," said TradeDoubler's President and CEO Urban Gillström. "With our strong client relationships, sector insights and solid platform we provide publishers and advertisers great opportunities to improve their online business."
With a population of 190 million Brazil is the world's seventh-largest economy, hosting Latin America's largest online population and e-commerce market. With emphasis on consumer electronics and computer hardware, the size of the e-commerce market in Brazil is nearly twice that of Spain and Italy. There is ample opportunity for further growth as more sectors move online and internet penetration continues to increase from the current 40 percent. Prospects for mobile markets are significant with 84 percent of the population living in urban areas, spending a lot of time in traffic.
Operations in Brazil have already started in cooperation with a larger client. TradeDoubler aims to expand these operations by building business for both local and international clients, as well as by recruiting an attractive publisher base. TradeDoubler also intends to stepwise expand into more Latin American countries.
Juan Sevillano, currently head of market unit South East and with an extensive background in Brazil, will take on responsibility for TradeDoubler's expansion in Latin America.
For further information, please contact:
Urban Gillström, President and CEO
Tel: +46 (0)70 785 76 00, Email: urban.gillstrom@tradedoubler.com
About TradeDoublerTradeDoubler helps companies improve their online results, both by increasing sales and by increasing brand awareness. The core business is performance-based online marketing. With a network of over 138,000 web publishers, TradeDoubler helps more than 1,900 advertisers worldwide to reach their business goals. The company has a unique reach being able to address around 70 per cent of Europe's e-commerce consumers. Among the advertisers are Apple, American Express, Dell, Disney, Expedia, lastminute.com and Nokia. The share is listed on Nasdaq OMX. More information is available at www.TradeDoubler.com